How to Make More Money Marketing to Less People

How to get more prospects by talking to fewer people? I know this sounds a little crazy, but it's the truth.

What I'm about to reveal to you is an overlooked sales and marketing principle that you may have never heard of before. In fact, I'd go out on a limb to say this is something the vast majority of network marketers have NEVER discovered. A few are using it silently within their businesses to explode monthly sales volumes and funnel alarming amounts of new recruits into their downlines.

So if you too would like to become a part of this exclusive club then pay careful attention to what I'm about to tell you.

TARGET Your Prospects.

As a network marketer one of the worst things you can do when promoting your stuff is to try to "be ALL things to ALL people". This is what a lot of people refer to as the "shotgun approach." You advertise and promote your business to ANYONE and EVERYONE with the thinking you'll sell more by reaching more people.

You're DOOMED!

If you truly focus your efforts (the way you communicate, your marketing style, the benefits that you stress, the stories you tell, the keywords you bid on, the places you choose to advertise) towards your most ideal prospect then you stand to make the most money!

Look at it this way... The closer you speak someone's language (to a person's exact feelings, problems, and situations) the more sales you'll make. You see the problem with the shotgun approach is that your marketing becomes TOO BROAD and doesn't "speak" directly to anyone (or a group of people) in particular!

For example, I had a distributor from a legal services company sent me an email and had this to say.

"EVERY HOUSEHOLD IN AMERICA needs what I'm offering..." Then he went on to ask me how he could sell more of his stuff.

Here's what I told him...

CLEARLY DEFINE AND IDENTIFY A SPECIFIC MARKET AND THEN TARGET IT!

So in this Pre-Paid Legal distributor's case a specific market DOES NOT MEAN "every household in America."

But it might be...

Married men living in Texas, ages 30-45, who make between $125-250k a year, own high-end sports cars and have horrible driving records and need legal help clearing them up.

Now, I am not up to speed with the details of his particular service that he offers but I think you get what I'm trying to say.

LESS IS MORE

No matter what MLM company you represent you're going to have to do things that might "leave people out." Your going to have to do some dirty WORK. If you want to maximize the amount of money you make in your business you're going to have to make some tough decisions. In fact, I'd like challenge YOU. I'd be willing to bet that right now in your business you could fine-tune your marketing to more directly target FEWER PEOPLE than you currently are. And in doing so, I'd almost guarantee that you make more money.

Always keep in mind it's not about the size of the audience, it's about the rate at which people buy. Sometimes you have to focus on a smaller audience to produce more money.

So start thinking of some ways you can start doing some test marketing to a smaller targeted audience.

To Your Success,

Lopaze Lasane

Start learning effective internet marketing and networking techniques with Lopaze Lasane, as he shares with you the vital skills every network marketer must attain. Without having the proper knowledge of how to market you will never be successful, so start learning with an expert today!

Learn More Here at [http://www.Powerdoers.com]

Article Marketing Tips - 3 Quick and Easy Ways to Make More Money With Online Articles (Easy!)

Who else wants some quick and easy article marketing tips which WILL help you make more money...and in a hurry? If you are like most of the folks who are searching, seeking and simply SURFING exotic and esoteric online marketing strategies........ WITHOUT starting with a simple article marketing campaign - you SHOULD be raising your hand HIGH right now. Articles are an ever presently powerful way to make money online in quick and easy steps, and I'm going to illuminate 3 of them below. Read on.

Straight Affiliate Offers:

There is no quicker way that I know of to make money online FAST than to write articles that link straight out to an affiliate offer in the resource box. Most article directories WILL allow you to do this on a top level URL redirection, and is the simplest and straightest path to profit that I know of. (so when you hear all of those folks talking about how they've NEVER been able to make money online.....you know they AREN'T doing this for sure!)

Simple List Building:

The best way to build a real business online is by building a LIST first, and while it might add a week or so till your first profits, building a list will DRAMATICALLY increase your conversion rates from 1/100 or more....down to 1/10 (or less) on the very same traffic as straight affiliate offer redirection. Plus it's obviously powerful in a veritable avalanche of OTHER ways as well - at heart, relationship building should be the foundation of ANY online marketing effort to begin with.

Data Feed and Aggregation Content Supplementation

This is just a fancy name for adding your OWN content to data feed, or catalog style blogs or sites. Why such a fancy and long name? I've got a very poetic command of the English language, and occasionally like to show it off to impress people. So to keep it simple, let's say you can pull RSS feeds, data feed content from affiliate catalogs, and add in your OWN original articles for sites the Search engines love from a unique content standpoint (i.e. - NO thin affiliate site here) and make for easy, interesting and high converting "islands" for any niche that has the products, and demand to want to play with!

I truly believe this is the BEST FREE Article Marketing Guide on the market......and while I may be biased, I think some of our readers already agree.

Simply stated - I believe I am one of the best in the world at teaching people how to make money online - and I want to prove it to you for free. We're launching a brand new business in 2009 that I expect to make a Million dollars (or more) in 12-18 months, from scratch....with no list, no affiliate program, no stacked deck and no net.

I want to invite you to watch......as I show you - in step by step and excruciatingly illuminating detail - how to build a REAL business from the ground UP, with nothing more than hard work, commitment and a genuine PASSION to help people succeed.

If you are truly ready to leap frog the learning curve and high step the hurdles that are keeping MOST of you down.....I invite you to participate.

LifeMasteryLabs.Com

Technologies for Transformation

Direct Marketing - Latest 3 Practical Secrets to Make More Money With Direct Marketing

Direct marketing is one of the most effective means in selling any type of products and services because it is more personal compare to other advertising medium. The idea here is to send your marketing message directly to your target market without using the media and without spending a single dime for your advertising cost.

Here's how you can make more money with direct marketing:

1. Cold-calling. This is one of the most popular ways of selling products and services these days. This involves doing your research in order to obtain the names and phone numbers of your target market. You can use list building tools like opt-in forms and squeeze pages on your website or on your blog so people will share their contact information with you (usually in exchange of freebies). Before you get a hold of that phone, you will need to create a compelling script that will grab and later on, hold the attention of your prospects. You can start the call by using a compelling greeting, and an introduction of yourself or the company that you present. Remember, your goal here is not to make an outright sale (although it can possibly happen) but to set an appointment where you can have more time with your prospects so you can freely talk about the benefits, selling points, and competitive advantage of your offerings.

2. Email marketing. To date, this is the easiest and most cost-effective way in promoting products and services. The key here is creating a compelling, benefit-driven headline that can help in convincing your recipients to open and read your email ad. You need to make sure that your emails are well-written (they must speak volumes about your expertise and they must project an air of professionalism), relatively short (about 500 words or less), and they must sound powerful that they'll be able to get your readers to act in your favor in as little time as possible.

3. Direct mail. There is something special about getting a snail mail, don't you think? It makes people feel that they are truly valued and special that the sender will go out of their way to actually go to the post office. If you are targeting a small group, direct mail marketing will work to your advantage. Just like in email marketing, you also need to make sure that your letters are well-written and truly attention-grabbing. They must also include a clear instruction as to how your recipients can get in touch with you should they become interested on what you sell.

By the way, do you want to learn more about using articles like this to drive traffic to your website and increase online conversions?

If so, I suggest you check this out: article marketing traffic.